Initially, social media doesn’t socialize that easy, but when it does the brands reap its fruits.
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The market is inundated with millions of brands trying to gain attention at one or the other social media handle which is trying to reach their relevant audience.
We always want the popularity, followers, and likes similar to those famous brands on social media such as Airbnb, Starbucks or Netflix. This makes us end up wondering how we can achieve anything even an inch closer to this.
Need a reality check? Almost every business is somewhat struggling to gain few more followers, like and comments no matter how big they are. So, smile. At least, you aren’t alone.
In this modern competitive social environment, it isn’t much of a surprise that brand awareness has become a huge ‘thing’ and grabbing people’s attention is quite a tricky task.
It’s like we know where the customers are, but we still need to compete with millions of other brands to get their simple attention. The increasing connectivity among people made us reconsider our social media marketing approach.
An online socializing is what sells and makes you updated in today’s lifestyle. Social media marketing strategy is the only thing which gives an equal benefit to both the bigger and the smaller brands. Why? Because here you are dealing with the audience which is scrolling all the time.
Now we wonder, what’s this amazing strategy looks like? How your brand would have a feed which would glue your audience to your account rather than having another scroll away feed?
We are here for you to deal with this! There are few strategies every company, despite the company size, should follow to increase their brand awareness.
Decide “Your” Social Media Platform
Everything isn’t cut out for everyone. A lot of people have this misconception that they should have an omnipresence in the social media world which means they are having an account on almost every possible social media handle out there.
Rather than having an account everywhere for the namesake, you should have an account on the selective social media platforms where you belong the most. “Jack of all trades, master of none” is a famous saying that perfectly matches with the point we are trying to make here.
For example, the bigger businesses can easily afford a decent budget to run their digital marketing. But this doesn’t mean that you would simply create accounts on all the popular social media options. Despite this, you should invest your money in social platforms which are more appropriate to your business and strengthen their strategies before moving to another.
Which platform to start our social game with?
This entirely depends upon the business and services you are dealing in.
Are you a clothing company? You need to show the world what kind of fashion are you selling and that can be done most effectively on Instagram.
On the other hand, if you are a banking solutions company, a business-oriented social media platform such as LinkedIn would serve you with the most appropriate audience.
Although many believe that one of the biggest social platforms of all is Facebook, and we agree. Facebook is the most used social media platform so far with the 2.23 billion monthly active users. Crazy, right?
So, whether you are a clothing retailer or a banking solutions company, Facebook would never waste your efforts and time.
Set Up an Account
While setting up a single or maybe multiple new social media accounts, you should follow some simple guidelines which aren’t stated that often usually.
- You should always try to keep your social account with the same or almost similar username or social handle. This helps you build a consistency even for the future accounts and makes you quickly a recognizable brand. It also makes it easier for your followers to follow your content across multiple social accounts.
- You should have the similar strategy as above for the profile picture as well. You should have a similar profile picture on every social platform because it helps your users to search and identify that it’s your brand. Nevertheless, you can try different ideas for the headers or the banner images.
- Keep your bio straight to the point, short and simple. Various social media platforms have a different word limit for the bio. So, you should not pour your heart out in that small space. Save your creativity for the website content. The account visitors should be able to understand what your company does easily. You should always involve your website link for the visitors who are interested in knowing more about your brand.
Content plays a major role in increasing brand awareness of social media accounts.
Firstly, you need to make a decision on the frequency of your posts based on the time availability, digital marketing budget, and your business type. Some companies like to post more than 4 times a day whilst other prefer a doable approach of 4 to 5 times a week.
Whatever you do, you just need to be consistent with it.
What type of content should go on your social media channel?
You need to have a creative, informative and engaging content in the form of images, videos, GIFs and much more.
You want your content marketing strategy of the social media to approach followers creatively and sell your brand image, but don’t be too obvious about it. No one wants to follow a page which is always selling themselevs. So, keep things subtle, creative, entertaining, engaging and informative.
So, you have created an engaging content, but who is seeing it?
You need to have a strategy which is consistently increasing your followers. And, not just random followers, but the relevant ones.
We all have noticed some accounts who are following a just handful of 15-20 people, but they have thousands of followers with almost zero engagement. There are higher chances that all these followers are paid. Then, what’s the point of brand awareness if there is no engagement and relevant conversions to your business.
On the other hand, an account which is following 400 and has 250 followers might look like any other account out there but has an authentic number of likes, comments, and shares on almost every post. Because they are targeting a relevant audience and creating a group of loyal followers. This is what we all should aim for.
In fact, the above-mentioned analogy clearly changes our approach towards social media race. You need to start following accounts with more realistic followers, even if they have just 300 to 400 people following their account, they are more likely to give you more engaging audience who would like, share or comment. This is a lot better than the so-called popular accounts with paid followers because you would be exposed to fake accounts who won’t be interested in your brand or brand engagement.
We understand that it’s a lot of information to grasp in one go. Trust us, we tried to brief it as much as we could.
Social media channels were meant for having fun. So, don’t get over stressed and simply have fun with it, even with the business point of view. Create your brand voice and your relevant audience will follow.
BluEnt is a digital marketing company located in New York City. We work with the bunch of millennials who understands the ups and downs of this new tech world. Let’s connect to understand and develop your social media marketing approach.
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