At the end of the day – it is the results that matter. If it works, then go for it.
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It is time we explore the other side of email marketing. It is quite obvious how email marketing works and the results you can expect. But, there is more to it than meets the eye. So why settle for less when you can have more.
How can you use email marketing to do a different kind of job? It begins with a custom email marketing strategy. You don’t have to stick to the conventional methods. You can be creative and explore the different options. Don’t know how? BluEnt has the solution you need – personalized email marketing services.
Personalized form of advertising
The first thought that the word advertising conjures in our mind is – wide reach. We imagine a magazine ad, billboard or TV advertisement, which is viewed by millions.
What about personal advertising, one on one?
Oh no! That is going to be too tedious, time consuming and uneconomical.
Generally, we would have to agree. But what about a medium like email marketing. We are talking about automated marketing solutions – minimal effort and resources. An email marketing template which links to your database is the ideal solution. It sends out emails to your mailing list, and goes to the extent of personalizing the way the person is addressed.
Identify your target audience
Implement targeted email marketing campaigns. They aim at a specific group of people and have a personalized touch. Sending someone an email and informing them about a product or the latest model of a product or a new service, is a personal form of communication. But you need to send the emails to the right people to get the desired result.
We thought you might like to know that our Barber Shop, in your locality, is offering discounts on haircuts.”
But George is bald and doesn’t need a haircut!
Choosing the right target audience gets a better response.
Email content matters
Personalized email marketing has different forms. However, the basic essence should not be forgotten. The idea is to communicate in manner where the receiver feels that you have taken the effort to let him know about something you felt they needed to.
How do you distinguish between an impersonal email and a personalized one? It is in the tone of the content. You email should not sound general. As soon as you open some emails you know you are one among millions to receive it, and it doesn’t interest you one bit. It’s just general internet marketing – hoping to find customers. It doesn’t work.
We’ve just launched a new line of cookware for home use. You’ll love the new glass lids which allow you to see when your food has finished cooking. It is perfect for your kitchen.”
We invite you to checkout our latest collection of cookware with glass lids. It is the perfect solution to your cooking needs.”
Which email would you respond to? Personalized email marketing statistics show that the customer response rate is higher when the email addresses the customer in a personalised manner.
How personal should you get with an email?
You can send an email addressing the person by name. For example – “Dear Julie,” or a more polite form would be – “Dear Mr. Brown”. There is nothing wrong with addressing a person by their name. But, there are a few things, you must consider first.
If you are sending an email to a fresh contact, it better to avoid using their name. Identity theft has made people vary. If someone you don’t know addresses you by name, you begin to wonder how they know your name. You do not want your prospective customers to become suspicious of you.
Personalized emails are safe for people who given you their information. People who leave their details on your website or those who have filled up a form or survey you sent them. These people willingly gave you their name. They will not be suspicious of you when you address them by name.
When a person has had some interaction with your business and you send them a personalized email, they feel good. They are happy that you remember their name. This type of a personalized email has a good impact. It helps to build a good relationship, resulting in brand loyalty. At the end of the day, this is what your business needs.
A personalized email make the reader feel obligated to take a call of action. And when this happens – you have achieved your goal.
Benefits of personalized email marketing
So far we have discussed that email marketing can be quiet useful for a business. There are several advantages to email marketing in general. But personalized email marketing has its own set of benefits. Let us look at some of them:
- Build a good relationship with a customer or even a prospective customer
- Build brand equity. The customer has trust and faith in the goodness of your brand over your competitors
- Develop customer loyalty. In today’s day and age it is essential to nurture customers to retain their loyalty.
- Updating customers regarding new products, services or product features enables them to pass the word around
Getting it right
It is easy to figure out what is needed, but how do you do it? If you don’t get it right, you could end up ruining your business image with your mailing list. And this damage is hard to undo.
If you are not sure how to start an email advertising campaign– don’t fret. Go the professional way with business email marketing services. We at BluEnt have a team of specialist who work on your email marketing campaign. Our targeted email advertising services ensures that we focus on the right target audience.
Let us dispel your apprehensions and show you how we can build your customer base with direct email marketing campaigns. We use an email marketing template which is linked to your CRM. Based on the information from surveys we segregate your contacts into different groups.